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TrustLight Advisory  ·  GEO Readiness

YOUR WEBSITE IS INVISIBLE
TO AI. HERE'S
HOW TO FIX IT.

When someone asks ChatGPT, Perplexity, or Google AI who to call for your service in Louisiana — your business needs to be the answer. Right now, most aren't even in the conversation. We've confirmed it across 9,000+ sites.

See the InkThorn Data What is GEO? ↓
9,000+
Louisiana businesses confirmed AI-invisible
New Orleans3,400+ sites
Baton Rouge3,100+ sites
Lafayette2,600+ sites
Identified byInkThorn Crustacean
StatusUpdated Monthly
9,000+ Sites Audited
New Orleans · Baton Rouge · Lafayette
ChatGPT & Perplexity Visibility
30 Years Engineering
InkThorn Crustacean Project

TrustLight Advisory is an AI consulting firm based in New Orleans, Louisiana, founded by Rob Gaudet, offering GEO Readiness audits and implementation for Louisiana businesses.

The Plain-English Explanation

Google Was the Game.
AI Just Changed the Rules.

For the last 20 years, getting found online meant ranking on Google. That's still important — but it's no longer the whole game. A new one just started, and most Louisiana businesses don't even know it's happening.

The old world — Traditional SEO
✕
Someone searches Google. Gets a list of 10 links. Clicks one. Lands on your site.
✕
You compete for one of those 10 spots. With every business in the country.
✕
They still have to choose you from the list. Most don't scroll past the first three.
✕
You spend money on SEO. Rankings change. You spend more money. Repeat.
The new world — GEO + AI Search
✓
Someone asks ChatGPT "who's the best AI consultant in New Orleans?" AI gives them one answer. Maybe three.
✓
If your site is GEO-ready, you're in that answer. If it's not, you don't exist.
✓
AI-referred visitors convert 4x better than organic search visitors. They arrive pre-sold.
✓
Once an AI model learns to trust your site, it recommends you repeatedly — for free.
The number that matters
AI search engines cite just 2 to 7 sources per answer — compared to Google's 10 blue links. The competition is more intense. The reward for winning is orders of magnitude higher. And right now, almost nobody in Louisiana is playing.
What Makes a Site GEO-Ready

9 Things AI Looks For
Before It Trusts Your Site

GEO readiness isn't one thing. It's a stack of technical and content signals that tell AI systems your site is authoritative, structured, and worth quoting. Most sites fail at least 6 of these.

01
AI Crawler Access
Your robots.txt must explicitly allow GPTBot, ClaudeBot, OAI-SearchBot, PerplexityBot, and Google-Extended. Many sites accidentally block all of them with a single wildcard rule and wonder why they're invisible.
02
Structured Schema Markup
AI systems use JSON-LD schema to understand who you are, where you are, what you do, and whether to trust you. LocalBusiness, FAQPage, Person, and Service schema are the minimum. Most sites have none.
03
Definition-First Content
The first 150 words of every page carry disproportionate weight in AI retrieval. Pages that open with a clear entity definition — who you are, what you do, where you are — get cited far more often than pages that open with a tagline or headline.
04
FAQ Sections with Schema
AI systems love Q&A format because it's pre-chunked into extractable answer blocks. Every page should have 4–6 real questions your customers ask, answered in plain English, with FAQPage JSON-LD markup attached.
05
Geo Coordinates & Local Data
Geo meta tags (geo.region, geo.position, ICBM coordinates), local business schema with full address, and city-specific content signal to AI that you serve a specific area — critical for local "near me" type AI queries.
06
XML Sitemap & Bing Indexing
ChatGPT's search function runs on Bing's index. If you're not indexed on Bing — or haven't submitted your sitemap to Bing Webmaster Tools — you're invisible to ChatGPT search regardless of how good your site is.
07
E-E-A-T Signals
Experience, Expertise, Authoritativeness, Trustworthiness. Named authors, credentials stated in body text (not just a bio box), dates on content, citations to external sources — all signal that a real expert created this content.
08
Extractable Paragraph Structure
AI doesn't read pages — it extracts passages. Every paragraph needs to stand alone, under 120 words, with no references to "as mentioned above" or "click here." If a paragraph loses meaning when removed from context, it won't get cited.
09
Off-Site Authority Signals
LinkedIn articles, Quora answers, Reddit discussions, and press mentions all feed into how AI models perceive your authority. A business that only exists on its own website is invisible to the model training pipeline.
Web Intelligence Project
InkThorn Crustacean

InkThorn Crustacean is a web crawling and intelligence project built by TrustLight Advisory. We've systematically audited over 9,000 business websites across Louisiana's three major metros — and graded each one against our 9-point GEO readiness checklist. The results are exactly what you'd expect if you know what AI actually looks for. Almost nobody passes.

New Orleans
Baton Rouge
Lafayette
Updated Monthly
9,000+
Sites Audited
<8%
Pass Basic GEO
3 Cities
Covered So Far
Get the InkThorn Report

Subscribe to receive the monthly InkThorn Crustacean update — the full list of Louisiana businesses flagged as AI-invisible, what they're failing, and what it would take to fix. Free to subscribe. No pitch.

Monthly report. Unsubscribe anytime. Your email is never shared.
GEO Services

From Audit to
Fully Optimized

Every engagement starts with an honest assessment of where you stand. Then we fix it — technically, structurally, and strategically.

Starting Point
GEO Readiness Audit
$297
A complete 9-point audit of your existing site against every GEO readiness factor. You get a scored report, a priority fix list, and a plain-English explanation of what's costing you AI visibility — and why.
  • 9-point checklist scored
  • Crawler access audit
  • Schema gap analysis
  • Content structure review
  • Priority fix roadmap
Most Requested
Full Implementation
GEO Optimization
$997
We do the work. Full technical implementation of all 9 GEO readiness factors on up to 5 pages — robots.txt, schema markup, FAQ sections, content restructuring, Bing submission, and llms.txt. Delivered in 5 business days.
  • Everything in the Audit
  • robots.txt implementation
  • Full JSON-LD schema build
  • FAQ sections written & coded
  • Bing Webmaster submission
  • llms.txt creation
  • Sitemap generation
Ongoing
GEO Retainer
$397/mo
Monthly monitoring of your AI citation rate, content updates to maintain freshness signals, new FAQ content, schema maintenance, and a monthly report showing whether your GEO score is improving.
  • Monthly citation tracking
  • Content freshness updates
  • New FAQ content monthly
  • Schema maintenance
  • AI visibility report
Get Started

Find Out Where
You Stand

Tell me your website and your city. I'll tell you exactly what AI sees when it looks at your business — and what it would take to get you in the conversation.

If your site is in the InkThorn dataset, I already have your baseline score. We can move fast.

📞
(504) 302-8656 contact@trustlight.ai
📍
New Orleans, Louisiana
* Required. I'll respond within 24 hours.

Frequently Asked Questions

What is GEO Readiness?

GEO (Generative Engine Optimization) Readiness is the process of making your website visible and trustworthy to AI-powered search engines like ChatGPT, Perplexity, Claude, and Google AI Overviews. Traditional SEO gets you found on Google — GEO gets you cited by AI.

Why does GEO matter for my New Orleans business?

More people are using AI to research local businesses, services, and professionals. If your website isn't structured for AI consumption, you're invisible to millions of AI-powered searches every day. TrustLight Advisory's GEO Readiness service fixes that.

What does a GEO Readiness audit include?

The $297 audit covers: schema markup review, llms.txt setup, entity declaration analysis, AI crawler access, content structure, and a written report with prioritized fixes.

What does GEO implementation cost?

Full GEO implementation by TrustLight Advisory is $997. Monthly GEO retainer (ongoing optimization and monitoring) is $397/month.

How long does GEO implementation take?

Most implementations are complete within 5–7 business days. Results in AI search visibility typically appear within 2–4 weeks of implementation.

Who performs the GEO work?

All GEO Readiness work is performed directly by Rob Gaudet, founder of TrustLight Advisory — an AI consulting firm in New Orleans, Louisiana.